The international expert jury particularly acknowledged the successful combination of modern corporate design and the overarching brand strategy. “The guiding principle 'Works at ASAP' excellently conveys the expertise in automotive engineering, the commitment as an employer and the corporate culture of the ASAP Group,” the jurors emphasized in their statement.
The rebranding introduced in 2024 has significantly sharpened the ASAP Group's brand identity. “A lot of passion went into our ASAP rebranding. Our goal was to make the ASAP brand more dynamic and contemporary, while also respecting our roots and values. Winning the German Design Award is a great recognition of our creative effort,” explains Ebru Kahraman, Head of Marketing and Corporate Communications at the ASAP Group.
The rebranding combines brand campaign, corporate design and style of communication into a cohesive overall concept. Whether it's the employer branding campaign, corporate wear, or the redesigned website – the new brand identity makes ASAP’s values come alive and presents the brand in a modern and future-oriented way.
“Since the ASAP Group was founded in 2010, we have been focusing on the future topics of the automotive industry. Our success is based on a modern corporate culture that is characterized by a high level of innovation, efficient collaboration and respectful cooperation. The brand campaign, characterized by modernity, humanity and technology, has been an essential part of our corporate strategy from the very first second. I am therefore all the more delighted that, in addition to the many awards we have already received, our new brand identity has now also been acknowledged. Congratulations to our marketing team,” says Michael Neisen, CEO of the ASAP Group.